The Halo Effect—Evidence from Unconscious Alteration of Judgments
Nisbett, R.E., & DeCamp Wilson, T. (1977). “The Halo Effect—Evidence from Unconscious Alteration of Judgments”. Journal of Personality and Social Psychology 35(4), 250-256.
Arhe Vaninetti, Research Methods, PSY301, Pacific University, Oregon
April 10, 2023
In Nisbett & DeCamp Wilson’s (1977) article, they highlight the effects of individuals attributing appearance to overall character trait judgment, a phenomenon they described as the Halo Effect. In this study, college students were told to evaluate a video of an instructor for certain traits (namely his likability, attractiveness, mannerisms, and his accent), in either the warm condition (the professor was friendly and open) or the cold condition (the professor was factual and impersonal). Continue reading “Nisbett & DeCamp Wilson (1977) Critique: “The Halo Effect—Evidence from Unconscious Alteration of Judgments””